Create Content Fast Lesson 18 - Pose a Question

Questions lead the reader into an interaction. Asking a
question begs for an answer and lubricates the reader's
mind to get involved and at least imagine what a possible
answer might be. For instance, say you were writing about
the financial meltdown, wouldn't a good question be
something that the reader can relate to? So, you might say:
Do you know how Wall Street's melt down affects your
pocketbook? Obviously, you've targeted the audience that
might most want to read your article and you've also helped
them to realize that they may need to be more informed with
relationship to their personal finances. The more the
question engages a response from your audience, the more
likely they will read the next sentence and more.

Stunning Statistics

This strategy isn't just great for medical or health
articles. It can also be good for human interest and
scientific articles. Any stunning statistic that grabs the
reader and makes them think is a great way to start an
article. For instance, say you are writing articles for the
elderly population, people getting to retire. You might
start the article with a relevant stunning statistic like:
One in four people in the United States have failed to
save enough to retire by the age of 65. If you happen to
be reading this and you are wondering if you have enough
money to retire, that statistic will grab a hold of your
collar and practically obligate you to read the article.

Memorable Quotes

This is where your research really pays off. If you
followed the instructions to put your research in one
folder, you probably highlighted some memorable quotes that
now you can use to hook your reader into your articles.
It's okay to do this as long as you give credit to the
original author. You will also want to keep track of where
you found it, if the source is offline and you just added
it to your research file manually.

At any rate, just like all great books have hooks that
become memorable quotes, memorable quotes also make
unforgettable hooks. So, as long as you give credit to an
author and source, you will be able to use their
imagination and creativity to spice up the beginnings of
your articles. For instance, maybe you are writing some
stories about the stock market and want to bring people
into it more. You could open your article with:

Plato said: The greatest wealth is to live content with
little. But, that doesn't mean any us like the idea of
seeing our stocks take a nosedive.

So, find ways to weave in quotes to the hook and you'll
have an excellent jumping off point to gather attention and
give your articles a little timeless wisdom. If you're
looking for places to find memorable quotes, check out the
resource section at the end of this eBook.

Be Conversational

If you want to really get a reader involved, you can start
a small conversation relevant to the article. Say, the
article is about the advances in breast cancer treatments.
You might start a small dialogue with a patient finding out
the lump is cancerous, and the emotional impact of that
revelation. That will definitely pull a reader into the
story and help to set the stage for the rest of your
article.

Create a Drama

This strategy is to stage a drama that engages the reader
into a startling situation. It should be relevant to the
topic of your article, but it can be anything you decide to
imagine and invent, or a true-to-life story. So, say you
are trying to write about GPS systems. You can start with a
little story of someone driving into a strange town in the
middle of the night, being low on gas, and trying to find a
hospital where their daughter is giving birth. It doesn't
have to be really terrible, just something that startles
the reader who might see themselves within a similar
situation and can get their emotions involved too. 



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